Who Hires a Life Coach?

How likely are to ask for help? If you are like most people in the U.S., you for some reason avoid it at all costs even though asking and accepting help is highly beneficial.

  • Only 27% of people seek guidance before starting something new.

  • 73% don’t ask for help until they absolutely need it.

Yet 53% feel like they are being held back from achieving certain goals in their life because they are approaching things alone. Is it because we don’t know what we don’t know? Because we think others will think us incompetent? What if we ask and they reject us? Do we think it will just be easier to not get someone else involved? Or do we internally judge ourselves incapable if we don’t figure something out ourselves?


Understanding who hires a life coach starts with understanding who is willing to ask for help. Gender, cultural norms, lifestage, personality, upbringing; these are just a few things that impact who is more or less likely to ask for help.

Even though it may seem hard or unnecessary to ask for help, there are many benefits to doing so. By asking for support before we absolutely need it, we can widen our lens on what the problem is, encounter more possible solutions, and therefore are more likely to select a solution that is best suited for us and our circumstance. We likely save time, money, and can even enhance our relationships by involving a third party for support. Furthermore, when we allow someone in to witness our internal struggles and are met with acceptance and compassion, we experience less stress and more connection.

Asking for help is one thing; hiring someone feels like a whole other thing, but they really aren’t that different.

A life coach can be hired by anyone who is willing to ask for help and wants support and guidance for how they can approach their unique challenge. A life coach is not hired to solve a problem for their client, but instead to clear a path for the client to make mindful and informed decisions. A life coach can provide a feeling of connection and support while a client navigates possibilities and acts on their decisions.

With most things, we seek out the path of least resistance. When asking for help seems like it is easier than doing something solo, we encounter a tipping point, and are more likely to reach out to someone. Similarly, when hiring a life coach seems like it is easier than figuring something out alone, we do so. Following that logic, “who hires a life coach?,” the short answer is: someone who is facing something that seems like it will be much harder alone than with someone who is a trained expert in how to approach life and all its challenges.

Other factors that might influence who hires a life coach:

  • Having the financial means to hire someone. Even though working with a life coach could improve financial stability, an expendable income is needed because life coach services are not covered by health insurance.

  • Having a basic knowledge of what life coaches do is helpful. We tend to steer away from things that seem unfamiliar.

  • Living in a location that has life coaching available - although many life coaches offer virtual services.

What gets in the way of you asking for help? What could you gain if you became a little more open to doing so? It might be worth reflecting on, especially if you are are encountering a life transition, are starting something new, or looking to achieve a goal. A life coach could benefit you depending on what is going on in your life.

If you’d like to learn more about potentially hiring Living with Gusto, check out our About Us page, or follow us on Facebook or Instagram. Or contact us to set up a consultation, or share with us a challenge you are facing that you might want coaching support with. We’ll respond with a couple ideas for free.


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Why Does Someone Hire a Life Coach?

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What is Life Coaching?